Portfolio
Selected examples of strategy, execution, analytics, and measurable business impact.
The company initially had no eCommerce sales. By addressing operational inefficiencies, enhancing product listings, improving digital marketing, and optimizing the customer experience, I transformed the business. Within six years, eCommerce sales skyrocketed from $0 to nearly $20 million, resulting in almost 38,000 orders from over 1.1 million website sessions.
The business relied solely on Amazon for revenue, which faced issues with product listings and structure. The author optimized Amazon Ads and developed ad campaigns to minimize spending. They also created an Amazon Storefront, detailed pages, and A+ content, enhancing the overall business presence on the platform. Scaling Amazon Into a $15M Annual Revenue Channel. $15M Annual Revenue | $3M Ad Spend Managed | ~12% ACOS | 25x Best Monthly ROAS
The eCommerce channel, initially yielding no sales, was transformed into a thriving operation. Through optimizations in product listings, advertising campaigns, and user experience enhancements, total sales exceeded $18 million in under six years, achieving over 32,000 orders from approximately 1.26 million website sessions, with an average order value above $520.