When I first came in, the company was generating virtually no eCommerce sales. I started by identifying what was holding the business back—from operational inefficiencies and product listing issues to underdeveloped Google and Bing advertising, limited organic visibility, and a website that needed a better customer experience. I optimized those areas, built and scaled our digital marketing strategy, improved our search presence, and helped transform the website into something much easier for customers to find, navigate, and purchase from. In less than six years, we grew the eCommerce business from essentially $0 to nearly $20 million in sales, generating almost 38,000 orders from more than 1.1 million website sessions.
LinearSlotDiffusers.com used to look like this, very unnavigable, and honestly they didn’t even have a website if I’m being honest.
When I came in to LinearSlotDiffusers.com I changed it immediately, keeping the colors from the LinearSlotDiffusers.com Logo because the colors do pop and help to showcase the products because my mindset was, the products sell themselves, they’re beautiful and we just need people to see them immediately and find the products and sizes they are looking for.
